ABOUT ME
HEY, MY NAME'S ALEJANDRO...
I’m a Digital Marketing Specialist with a background in content creation, ecommerce, and visual media. I focus on building engaging digital experiences that connect with audiences and drive measurable results.
In my current role, I manage social media content, email marketing campaigns, and ecommerce operations, from product listings to performance tracking. I’ve created and executed 50+ email campaigns, managed multiple social accounts, and supported product photography and visual content for web and marketing use.
What sets me apart is my ability to combine creativity with strategy. I enjoy not only designing content, but also analyzing performance, optimizing workflows, and improving the overall customer experience. My experience working across marketing, operations, and customer support has helped me develop a well-rounded and detail-oriented approach.
I’m passionate about storytelling through digital media and always looking for ways to create content that is both visually compelling and results-driven.
EDUCATION
WESTERN CONNECTICUT STATE UNIVERSITY
BA in Digital & Interactive Media Arts
(August 2018 - May 2022)
CREATIVE TOOLS
VIDEOGRAPHY
ADOBE PREMIERE PRO
Produced short-form and long-form content. Used during internship in 2022 with Healthy Weighs Wellness Center for postproduction editing. Experienced in incorporating text and graphics, color-grading, and adding transitions and masks.
CAPCUT
Produced short-form video content specifically tailored to Instagram and TikTok. Familiar with using CapCut's transitions and adding masks and text.
GRAPHIC DESIGN / PHOTOGRAPHY
ADOBE PHOTOSHOP
Experienced in retouching and enhancing photos, creating simple graphics for email campaigns, social media, and e-commerce use. Familiar with features like content-aware fill, text boxes, adjustment layers, and more.
ADOBE ILLUSTRATOR
Created graphics for personal projects on TikTok and to export text and vector elements to Photoshop.
ADOBE INDESIGN
Utilized Adobe InDesign for personal projects to experiment with layouts and guides.
CANVA
Created line sheets and templates for fashion, e-commerce, and social media use.
CAPTURE ONE
Experienced in creating sessions, folders, and templates with Capture One during tethered photoshoots.
TECHNICAL TOOLS
ADMINISTRATION
GOOGLE WORKSPACE
Experienced and comfortable creating and organizing digital assets, with a strong understanding of Google Docs, Sheets, and Slides to produce content, and Gmail for team collaboration and communication.
MICROSOFT OFFICE
Familiar using Microsoft Word, PowerPoint, Excel, and Outlook and exporting assets.
AUTOMATION
ZAPIER
Hands-on experience creating numerous automations aimed to improve workflow efficiency, such as inventory updating and refund syncing for Shopify and Google Sheets.
SOCIAL MEDIA / WEB
BUFFER
Experienced with creating and scheduling Instagram content for three branded accounts.
SHOPIFY
Experienced managing two Shopify storefronts. Skilled in creating, maintaining, and updating webpages, product listings, discounts, and links, with hands-on experience executing email campaigns and analyzing performance metrics.
WORDPRESS
Familiar creating, maintaining, and updating web pages and content.